Greater Denton Arts Council


Syposium Final Brandbanner.jpg

What is branding and why is visual identity important for the arts? Whether you are an artist, an arts administrator, or a creative entrepreneur starting a new business having good branding and marketing strategies are crucial to your success. Crafting a strong visual language increases your ability to communicate strategically and reach new targeted audiences.

Join UNT’s Interdisciplinary Art and Design Studies program (IADS) students from the College of Visual Arts and Design for Stand Out, Brand Out, a symposium on branding, visual identity, and marketing strategies in the arts. The event is sponsored by the Department of Art Education and Art History and the Greater Denton Arts Council.

Stand Out, Brand Out will feature keynotes by Holland Sanders, CEO of Holland Collective (Fort Worth, TX) and Francis Thompson, Art Manager for JLL (Richmond, VA). Additional sessions include interdisciplinary conversations on branding and its relationship to law & intellectual property; equity & inclusion, and social media marketing strategies.


Thursday, December 13, 2018
10:30am to 3:30pm


Greater Denton Arts Council
Patterson-Appleton Arts Center
400 E. Hickory St, Denton, TX 76201

Tentative Symposium Program Schedule:

10:30-10:45 a.m.     Welcome

11:00-11:30 a.m.     Keynote

Francis Thompson, JLL, Richmond, Virginia

12:00-1:00 p.m.       Networking Mixer & Community Expo *

1:00-1:30pm             Keynote

Holland Sanders, Holland Collective, Fort Worth, Texas

1:45-2:15pm             Discussion

A Conversation on Branding, The Law & Equity

Thomas Maddrey, Maddrey PLLC

Dr. Lauren Cross, Program Coordinator & Senior Lecturer, Interdisciplinary Art Design Studies

2:15- 2:45pm            Social Media Strategies for Creatives and Arts Organizations

IADS Student Presentation by Sara Miller and Laura Rushing

2:45-3:15                   Branding Activities

3:15-3:30                   Closing Remarks


Free parking @ The Patterson-Appleton Arts Center and public parking lot on Hickory Street.


* Networking Mixer & Community Expo Refreshments sponsored by Rusty Tacos

About Symposium Keynotes & Presenters



Francis Thompson is the Art Program Manager at JLL. Over the past decade, he has managed a team responsible for maintaining and expanding a contemporary corporate art collection installed within office buildings throughout North America. During the early part of his role with the collection, he lead the curatorial development of its rotating exhibition program which has grown to between seventy and eighty shows a year. On display within the corporate offices, these exhibitions brought in artwork from non-profit art organizations, local museums, university art departments, and corporate employees. 

Francis has worked as Assistant Gallery Director for the Ellipse Art Center in Arlington, VA, assistant coordinator for the Mountain Lake Workshops with director/producer Ray Kass, and as Gallery Coordinator for the Virginia Tech Armory Gallery. A native of Virginia, he holds a Master of Fine Arts in Arts Administration and a Bachelor of Arts in Studio Art with concentration in painting and drawing from Virginia Polytechnic Institute and State University in Blacksburg, VA.   

Photo credit: Jay Paul


Holland Sanders is the CEO of Holland Collective, a full service communications agency that is creating a bold new vision for public relations and marketing in Texas.  Some of her case studies include work with popular artists, designers, art institutions, Fort Worth’s favorite taqueria, Salsa Limon, and creative urban development projects like the Foundry District in Fort Worth by M2G Ventures, and Urban Union in downtown Arlington by Dodson Development. Before beginning her new venture, She was the Director of Marketing and Communications of the Fort Worth Opera for over four years.




Thomas Maddrey is the founding partner and lead attorney for Maddrey PLLC. Prior to attending law school at the SMU Dedman School of Law, Thomas was a commercial photographer, entrepreneur, and gallery owner. He received a Bachelor’s degree in Commercial Photography from the Brooks Institute of Photography in Santa Barbara, California and a Bachelor’s degree in Business from The University of Texas at Dallas. Thomas obtained his Juris Doctor (J.D.) degree from SMU and is licensed as an attorney by the State of Texas.


Lauren Cross, Ph.D. is an artist, curator, and scholar, who holds a BA in Art, Design and Media from Richmond, The American International University in London, England (2006), a MFA in Visual Arts from Lesley University in Cambridge, MA (2010), and a PhD in Multicultural Women's and Gender Studies from Texas Woman's University (2017). She is currently the Program Coordinator & Senior Lecturer for the Department of Art Education + Art History's Interdisciplinary Art and Design Studies (IADS) program at the University of North Texas, and the founder of the arts non-profit, WoCA Projects, in Fort Worth, Texas. Her feature documentary film, The Skin Quilt Project, was featured at the 2010 International Black Women’s Film Festival in Berkeley, CA. Additionally, her work as been featured nationally and internationally including the Edinburgh Arts Festival, Museum of African Diaspora, and the Dallas Museum of Art. Cross' interdisciplinary artistic practice and scholarly work addresses the African American experience, U.S. women artists of color(s), cultural equity, and comparative and critical multicultural approaches to race and gender in arts practice, curatorial studies, and art history.


Sara Miller is from the Austin, TX area. She currently lives in Denton with her husband and her dog. In her spare time she enjoys trying new recipes, reading, and constantly learning more within her interests. Sara is passionate about design, blogging and strategic social media. She is the creator of Sara Strives, a blog she’s been running for three years. Sara is also the Design Team Lead at Her Track where she creates social media graphics and teaches others to do the same. She also recently took on the role of Social Media Team Lead at Her Track where she is working on a social media plan and will be writing and scheduling social media posts. Sara will be graduating from the University of North Texas with her BA in Interdisciplinary Art and Design Studies in Spring 2019.


Laura Rushing is a full-time student and photographer who will be graduating with her Bachelors in Interdisciplinary Art & Design Studies with a minor in Social Sciences in Fall 2018. Since she was 10 years old, she always had some sort of camera in her hands. Lauren was born and raised in Beaumont, Texas but plans on continuing her career in the DFW area. She has interned with Central Track Magazine in Dallas, Texas as a photojournalist and social media strategist.